LEADERS IN SAFETY AND BEST PRACTICES
IN MOTORIZED MOUNTAIN SURVIVAL
A MOUNTAIN SNOWMOBILE FESTIVAL AND NON-PROFIT FUNDRAISER
Be a part of Something Big! The Calling is SKADI Foundation's Flagship Fundraiser.
The Calling is a three-day annual mountain snowmobiling festival in Revelstoke, British Columbia. The Calling offers competitive, non-competitive, and interactive events designed to promote motorized mountain survival. The Calling will attract snowmobilers, professional athletes, and people interested in winter/extreme sports.
The Cross Country Race is The Calling’s premiere event. The Cross Country Race is the most exclusive, high quality, big mountain, backcountry snowmobiling event in the world and offers the largest cash haul in snowmobiling to attract high profile professional athletes in the industry.
Sponsor training and mentoring of persons who wish to establish a career in motorized mountain sports through the Ambassador Program. Ambassadors provide content for print and video media and make appearances at outreach tours, presentations and events. Upon contract completion Ambassadors are recognized as highly-trained and qualified instructors and athletes in the motorized sport community.
Fall, Winter and High-School
Tours in Western Canada in select locations with strong snowmobiling populations to: access local stakeholders and suppliers, distribute/showcase printed and digital media, conduct educational presentations and gain content for Lessons Learned Series.
Print and Digital
Generate a variety of print and digital media to be distributed/showcased at evets, outreach tours, presentations, social media and additional outlets. Produce 4 video series including:
Lessons Learned Series: short videos of people’s close call experiences, The A Team Edits: 45-minute video with riding clips and educational messaging, Critical Thinking Series: video clips of The A Team Edits to focus on snow analysis and risk management, Vlogs: short vlogs conducted by Ambassadors with shot lists and riding conditions.